Why You’d Be Mad To Buy Digg

March 23rd, 2009
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Reddit and Digg are fairly similar in regards to this post – but I am going to concentrate on Digg.

When Digg started out it was hailed as a service to help bloggers market their articles/posts/thoughts/art etc.The simple math said that if something was good then it would rise to the top of the pile. It would stand out as todays must see/read.

It gave the little guy hope. Hope of finding an audience. Hope of spreading his/her words to an ever growing populous of avid readers.Hope of, dare I say it, significance.

See, the problem with blogging is that we really only do it with the vein hope that someone will give a rats ass about what we say and comment or start a discussion.

In the very early weeks of Digg people would find your voice and respond. They’d trounce your web server and have your hosting company screaming at you because all of the other little websites on your shared host are now out of action as well as your own.

It was a chance to get noticed. The entrepreneurial spirit drenched its pages.

Now, it is a decrepit, dying, corrupt beast gasping for its last breath.

At any one time on Digg‘s front page you will find a story from one of the major news corporations. This is not surprising you may state – after all they announce the latest breaking news.

You can also find the same story posted many times with different titles by different users.

Teams of people with multiple accounts all get together to promote their wares. Companies exist to market articles from all sorts of companies e.g News Agencies, and Political leaders with agendas to push (I’m looking at you Obama).

When people are paid to market articles and they use Digg to do it – the whole site is no longer in the hands of the little guy. It’s been taken over. No battle was raged and no one died.The money just walked in and took what it wanted – namely – the front page and every other page that you could be bothered to look at.

The whole site is now so wrapped up by agenda pushers that it no longer holds any value to the small blog writer.

You could almost associate the way that big corporations and political parties have raped Digg and other social networking sites with the way the banks have screwed the financial system. They have no essence, no spirit and they have pushed aside all the little guys to enforce their command on the playground.

In their never ending quest to increase the number on their quarterly profit and loss reports they have stolen everything that made this past boom so great.

Social networking as it is now, is just one big scam to cram as many people into one portal as possible and then spoon feed them adverts – but I am getting off topic.

So why would you buy Digg? Any attempt to weed out the corrupt users will just lead to more ways for them to cover their tracks. If you have got users – they will never go away.

The money you’d have to fork out to buy the company would be completely wasted as the time it would take to break even would be well into Web 6.0. During which time your unique visitors will probably have dropped to like 3. You, your fake account and one other person who just hasn’t caught on yet.

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