– Something Fresh and New

March 17th, 2008
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MusicReviewZone.comI silently launched in January 2008 and have been nuturing it for the past few months. While working on the design of the site and a plugin for featured content, I pushed the site live with the default WordPress theme in order for the search engines to pick it up.

Not long past before people started dropping in. I was surprised. The traffic has been steadily increasing month on month and I have really started to begin marketing it. When I say marketing – I don’t mean with money. More so with time. Although the more time it takes to do this the more I appreciate the statement “Time is money”. Spending time on sites like technorati, digg, reddit, entrecard and stumbleupon to build a profile is quite exhausting and I am beginning to understand why people take shortcuts and cheat the system a little. Thats a whole other story.

I completed the template and plugin at the start of February and have many ideas to take the site forward. Creating news articles and album reviews is really the easy part of the site. It is also the most time consuming.

So the crossroads is met. Do I just continue creating content and wait for the community to grow or do I scale back some of the content creation to focus on the monetisation aspects of the site for when the traffic comes.

Ultimately I want to do the latter but I cannot afford for the sites content to suffer – which leaves me with only one option. Outsource the content creation. This is something I am not fond of. I don’t like the idea of having to pay someone for something that is so simple and even then – will they create content that is passionate and targeted?

If I had my way I’d give up my full time job to concentrate on this but payments for a roof over my head, my car and the urges I have to eat tend to prevent going from well paid to nothing.

What to do? What to do?

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