Do You Time Your Posts?

February 21st, 2008

As a blogger one needs to maximize their exposure as much as possible. One way that I have found a little useful is to time my posts to the times of the work day when people get a little more “internet browsing” friendly. These are times when their minds start to drift of what is needed done at work and towards what they want to do when they get home. As I work full time at the moment I know for sure that when I get into the office in the morning I’ll do a burst of work to clear things up and then around 10:30 – 11am I do a bit of surfing.  This will happen again after lunch as well. I am sure I’m not the only one that does this.

I’ve taken my own “slacker” times and tried to shift them to the American timezone i.e +5 to 7hours (I am GMT so I need to ensure that I cover the Americans in the morning) in and attempt to gain maximum exposure. People have all sorts of ways to get their news these days, whether it be through Reddit/Digg type voting sites, or RSS aggregators, or Technorati / MyBlogLog type community sites as well as browsing their favourite URLs. You can attempt to get in front of more eyes by timing your blog posts to just the right time in the day.

This post is going out at 22:40 GMT – which will effectively mean its EOD for those in America. That means this is badly timed. I could easily set WordPress to release the post at the correct time tomorrow though – but I won’t.

Do you do this with your posts? If so – do you notice any improvement in your traffic?

Categories: General

4 Responses to “Do You Time Your Posts?”

  1. Talim says:

    I never thought of doing this!

    Thanks! :-)

  2. Louie says:

    I write 1 to 3 posts depending on my available time and time them to appear at 7AM Pacific Time and my email feeds are timed to be sent at around 9 to 10 am. :) . My Google traffic for new posts improved a little because my XML site map plugin pings Google whenever an article is published but it is hardly noticeable. I only do that to benefit my readers. Though, I read somewhere that if you are going to submit to Digg or other social voting sites, its is a good idea to submit as early as possible. This will improve your chances of getting more votes and making it to their front pages.

  3. mcnicholl says:

    Hey Louie!

    I didn’t know that about submitting to Digg early. Another valuable tidbit of information.
    Yeah – I have the google sitemap plugin as well – I can’t really be without it these days.

    How did you come to choose 7AM Pacific?

    Did you do any analysis to get that time?

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